We just released 6 new reports for our users. But first, the reason behind why we created these reports. We’ve all heard the saying, “strike while the iron is hot.” But what does that mean? Let’s first take a look at the origin and literal meaning to better understand the analogy. The first documented use of the phrase was in 1566, in a comedy ‘The excellent comedie of two the moste faithfullest freendes’, featuring the characters Damon and Pithias.
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When does my list engage with emails?
We’ve had 3 reports that dispel the mystery of when your list engages with the emails you send them for a couple of years now. They are Daily Email Engagement, Hourly Email Engagement, and Daily & Hourly Email Engagement.
Savvy positiveeast.org users have been able to ignore the so-called “gurus” who profess a universal day and time combination, that supposedly works for every industry and every audience. Instead, our users have leveraged these insights to communicate not on a schedule that’s best for them, but on a schedule that’s best for their prospects and customers. The results have been astounding. It is because of the success of these Daily & Hourly Email Engagement reports that we decided to tackle orders and tags. And who knows, opportunity activity could be in the not too distant future if we receive enough customer requests for it.
Find out when your “Iron Is Hot”
These 6 new reports are super simple to set up. Log in to your account now to reveal the uncovered opportunities in your business that are just waiting to be tapped into.
Warning: Don’t misinterpret the data
As powerful as these reports are, you can pretty easily misinterpret the data or come to some inaccurate conclusions. For example, if you’ve been using Infusionsoft for a couple of months and you set up all of your campaigns to send emails on Tuesdays and Thursdays at 10am, you might see a spike in opens and clicks shortly after 10am. You might think, “Wow, that guru was totally right. This is when people open emails.” Or, if you’re making phone calls on Wednesday afternoons and at no other time, the report will validate that you reach people on Wednesday afternoons. That doesn’t necessarily mean it’s the most opportune time to call them.
You can avoid making decisions on false data by running tests. For example, vary the days and times that you send emails. Do the same thing with prospecting calls or promotion deadlines. Spread out your efforts evenly across days and times for a few weeks and you’ll then be able to look at the data and confidently draw accurate conclusions from it.
* Side Note To help you avoid skewed data, we realized that those using the new Order reports might have their hourly data weighted very heavily if recurring subscription payments were included since Infusionsoft batches those to the merchant account nightly. So we remove those results and only count the first payment in a subscription (when the customer signs up).
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* Feedback I think there are so many use cases for the tag report. We’d love to hear how you plan to use these reports and what you intend to measure. Feel free to share your ideas in the comments section below or drop us a line once you have your reports set up.