In a bid to replicate the success of its Bud irradiate Lime-A-Rita, today Anheuser-Busch is launching national sales that the latest flavor in the lineup, Straw-Ber-Rita.
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Following its 2012 launch, Lime-A-Rita take it the flavored malt beverage crown in less than eight months, selling much more than a fifty percent million barrels, the company said.
Now A-B is rolling out its newest flavored malt beverage, Straw-Ber-Rita, an 8 percent alcohol by volume drink in 8, 16 and 24 oz. Cans, that blends Bud light Lime through strawberry margarita. A 6 percent alcohol by volume version is obtainable in Maine, new Hampshire and Tennessee.
“The solution to Lime-A-Rita, especially amongst non-beer drinkers, to be tremendous, and also we knew wednesday tapped into a winning insight we could develop on,” rob McCarthy, Bud light vice president, claimed in a statement.
Anheuser-Busch InBev is investing greatly on new premium beverages for the U.S. Market. A-B"s beer volume in the U.S. Last year prospered for the first time since 2008, driven by profit in sector share the its Bud irradiate Platinum and also Bud irradiate Lime Lime-A-Rita, which were both exit in 2012.
So far this year, A-B"s brand-new additions come its product portfolio include Budweiser black color Crown and also Beck"s Sapphire.
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